Finding Your Perfect Dress Size Online: A Complete Guide

The number one reason clothes are returned is fit. The good news: five minutes with a measuring tape will make online shopping almost as reliable as a trial room.

What you need

A soft measuring tape, a mirror and a well-fitting, non-padded bra. Measure over thin clothing or directly on the skin.

The four key measurements

1. Bust: around the fullest part of your chest, keeping the tape parallel to the floor.
2. Waist: around the narrowest part of your torso, usually just above the belly button.
3. Hips: around the fullest part of your hips and seat, with your feet together.
4. Length: from the highest point of your shoulder down to where you'd like the hem to fall.

Reading a size chart

Always compare your measurements to the garment chart, not just S, M or L. If you fall between two sizes, size up for fitted styles like bodycon dresses and blouses, and size down for relaxed or oversized silhouettes.

Fabric changes everything

Stretch fabrics like jersey and lycra blends forgive a little; woven cotton, linen and silk do not. Check the fabric line on every product page.

Still unsure? Visit our size guide or message our stylists on WhatsApp. And remember, exchanges are always free.